The tradition of assigning symbolic meaning to the hue of undergarments worn on New Year’s Eve is a widely recognized practice, particularly in Latin American cultures and increasingly elsewhere. Different colors are associated with specific hopes or intentions for the coming year, such as red for love, yellow for prosperity, and white for peace.
This custom adds an element of playful anticipation and personal symbolism to the celebration of the new year. While the origins are unclear, some believe it stems from medieval European beliefs about the protective and symbolic power of colors. Today, it serves as a lighthearted ritual, allowing individuals to express their aspirations for the future and participate in a shared cultural experience. It also provides retailers with opportunities to market themed merchandise.
