This type of hair coloring provides a temporary change in hair hue, typically lasting through several washes. It deposits color onto the hair shaft without altering the natural pigment underneath. An individual with naturally brown hair, for example, could achieve a lighter shade without the commitment of permanent alteration.
Offering a lower-commitment option for those exploring different shades, this approach allows for experimentation without the permanence of traditional dyes. It generally causes less damage compared to permanent coloring due to the absence of ammonia and peroxide, which are typically used to lift the hair cuticle and allow permanent color to penetrate. This gentler process has increased in popularity as consumers prioritize hair health. Historically, temporary hair color options were limited in shade range and longevity. Advancements in cosmetic chemistry have led to more vibrant and longer-lasting formulas, expanding the possibilities for temporary hair color transformations.